The purpose of copywriting is to engage the customer. Do you have “the silent salesman” working for you?
Red Planet Design uses a well-known Brisbane copywriter, who is up-to-date with both SEO practices and writing to sell. This value-adding service means we can produce marketing materials that are equivalent to large graphic design studios, but better in the form of audience response.
We can help you find the right words to explain your business. Writing good copy is something that is difficult for the small business owner to do… and so it’s likely to be a relief that a professional writer will be writing or polishing your words.
Words – in line with design – create a first impression, an impression which should suit the company’s brand personality. Brand personality encompasses design, company ethos, and culture.
The most beautiful design will be let down if the words are not concise, clear, and grammatically correct. To be remembered, we use powerful words and powerful statements.
The process of good copywriting includes research and marketing to your niche. SEO Copywriters like Jennifer research and identify keyword phrases, so that website content can be optimised for search engines. This enables the page to be more easily found by relevant searchers.
Our copywriter then focuses on conversion to an enquiry, email sign-up, or sale. The copywriting service includes:
- Research of the marketplace, discussing your short and long-term goals.
- Discussion of your customer profiles and their motivations.
- A consistent, authentic voice throughout your marketing materials or website.
- Paying attention to the details. For instance, crafting of all page titles and meta descriptions, as this writing is going to be seen by the end user in a search.
Before you decide on who writes your marketing copy, remember… quality writing will interest people in your services, and impel them to act. It’s likely to increase visitor return rates or sign-up rates, thus increasing your bottom line.
Our Copywriter’s Experience
Jennifer started her interest in marketing in 1996 at a direct mail publisher. Three years in marketing co-ordination, a journalism degree, and several different corporate writing and multimedia projects later, she branched into Copywriting. Jennifer has written for many different industries, from business software solutions to consumer products. In 2013 she authored the book, “Power Marketing“, a must-read for any small business owner interested in growth.
For your next project, please contact Jennifer at RedPlanetDesign.com.au.