With Online Marketing, lines are blurred; some call it Search Engine Marketing. FaceBook Advertising is one Pay-Per-Click program, but while Facebook is the most popular website today, it’s not a search engine.

You may already have tried some SEO (building back-links and optimising web pages). For some markets it is tough to rank; so for very fast results let’s discuss how Google Adwords or the like can help get new leads.

Pay-Per-Click/Adwords ads, keywords, and your website content work together. A lot of people don’t understand that poor website content = high Adwords click prices with low conversion. In other words, flushing money down the toilet. Ads need to be written with business goals in mind and for the correct niche market, so you’re not wasting money on the wrong prospects. Your Copywriter at RPD has already been through this many times before, and can optimise your ads in a jiffy.

The most important factor in attaining a line of interested new buyers is your website’s written content. Your copywriter can assist you with all aspects of your website content, including creating compelling words. Words which will attract interest and then drive your readers with a call to action (i.e. buying your services or products). Words that are keyword rich and focused on your prime market.

Ask us about training in Google Analytics – a recognised way to track your website visitors and keyword search activity. Google Analytics is installed with every new Red Planet Design website, from 2011.