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Post under category: Small Business Growth

Social Media in Australia – Should a B2B Focus on It?

Posted by Gino in: Marketing Your Business

Social media still carries a lot of misconceptions in the B2B camp. Wikipedia defines Social Media as “media for social interaction, using highly accessible and scalable communication techniques”. So what's to gain from all these tweets, updates, likes, and blog posts? It's polarity in action. With the real-time feedback from people on sites like facebook and twitter, companies both big and small will not be able to hide from poor service Read More

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Prevent Marketing Material Project Delays

Posted by Gino in: Copywriting tips, Small Business Growth
Prevent Marketing Material Project Delays

When business people think of getting a brochure or website developed, they often start by getting a quote from their favoured graphic designer, who then obliges and starts asking about the design. The designer makes a start, but then find he can't go any further with the project without content. Unfortunately, business owners are often juggling many balls – and the copy (words) gets overlooked and left… sometimes for months.  The Read More

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Why Should I Blog or Update My Website So Often?

Posted by Gino in: SEO tips, Small Business Growth

“I’ve got to update my website every two-three months… really?” said a business owner. Well, actually, posting every single week is even better. If your blog is part of your website, every time you update it, it adds new content to be indexed. The new social media push and introduction of real-time updates has affected the way Google updates its database. With June’s Caffeine update, Google has created a new index that Read More

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What’s the Number 1 Thing Businesses Often Neglect in their Copy?

Posted by Gino in: Copywriting tips, Small Business Growth

To the detriment of their sales, I believe the primary thing missing from most website home pages, advertising copy, and brochures is... empathy (often called the emotional connection). Sure you have to also be specific, credible, and visually appealing to gain attention, but to keep that attention and gain respect from a prospect – you need to sound like you are helping them. Some Real Life Website Examples Some engineers are Read More

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Business Coaching – Planning to Succeed

Posted by Gino in: Small Business Brisbane, Small Business Growth

It’s been a busy week with our writer going to two workshops. We both found the 10X – The Business X Factor - a valuable business coaching workshop, and doubly good, it was f.r.e.e. You know how everyone says to spend some time each week to work “on” the business rather than in it. Well, I can see now how we all cut off our own noses if we don’t Read More

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Blogging for business… worth the time?

Posted by Gino in: Marketing Your Business

Some busy owners have asked lately, "Is it worth it to start and run a blog for my business?" Frankly if your billable rate is $60+ ph and you have plenty of work, probably no. Pay someone else to do it. For one thing, you are most definitely not going to have time to keep posting at least once or more per week. Secondly, you may not have time to ensure Read More

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