Attract, Curate, Convert… with a Content Marketing Package for SEO
Social interaction and Search Engine Optimisation go hand-in-hand. You want to get your business up the search rankings, but simple link building doesn’t cut it anymore. Google search is now more in tune with what a popular website should be, with social commenting a part of that.
Our methodology starts with good research. So, first we run keyword research on your topic, including competition analysis and selection of key phrases. This is because the competition might be too high for certain phrases, but for geographic or long-tail phrases, the competition could be few. We use a SEO tool to help keep on track. Then a social media plan needs to be implemented.
If you want to build awareness among folks in Australia with good incomes, social media is far better than newspapers. Business owners read the info found within circles on Google+, LinkedIn and more, so ensuring that your messages and website blog is “visible” is crucial.
Writing guest articles at highly reputed sites are part of this plan, where a backlink and a nice relevant page can be made on your business topic.
- We fix poorly optimised or over-optimised pages. Optimising is not keyword repetition. Sure, optimisation is selecting and targeting a keyword / phrase, yet ensuring this phrase appears in the right places, with a textual link, is far more important than annoying repetition.
- Content curation (recommending stuff of interest) is used to build your high regard among followers and friends.
- An active blog is used to attract interest from LinkedIn, Google+ community, searches in Google, and other places around the web.
- Get away from Pay-Per-Click, save money on marketing, and come to love the social sharing world we live in (even if you don’t lift a finger to do it yourself!).