JVs help online marketing - Canva

Why Releasing your Creativity Helps Social Stickiness – a Marketing Tip

Jennifer Lancaster

Recently I took Canva for Work, the handy tool for creating social media images, for a spin. It helps me create a simple quote, a new Facebook page cover the right size, or an online ad by using some pre-made templates….

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Opt-in report example

Why an Opt-in Report (Lead Magnet) is Great for You

Jennifer Lancaster

All the research on lead generation and prospecting points out that to get your website visitors into your sales funnel, it’s necessary to have some ‘opt-in’ bait.  Also called a Lead Magnet, this opt-in report, ebook, DVD, discount voucher, or…

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eMenu app image

Using Tablets and CRMs in your Restaurant or Cafe

Jennifer Lancaster

Even in the dining and cafe industry, technology has a way of finding new solutions to age old problems. One such difficulty is “how do I know what this dish is going to be like?”… “How can I order faster…

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emergency plan for business

Apps to Improve Business Planning

Jennifer Lancaster

A new suite of business planning apps has been developed by Government at Business.gov.au, adding to the useful, free business planning resources. These apps make it easier to get your business, marketing and emergency plans in a readable and shareable…

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call to action button

Why You Must Make a Call to Action for Every Prospect, Every Time

Jennifer Lancaster

Forgive me for using a marketing buzz-word, but Call to Action is one term that is imperative. Without it, the sales process stops right there. The whole idea of writing copy and informing prospects is to get a result, and…

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