Search Engine Use… the New Advertising
Search Engine use has changed the way people look for services and products. Before, they went to the Yellow Pages and looked for a good ad. Now, both X and Y generation (and increasingly, Baby Boomers) go to a search box and type in a few words to find what they need. Are they going to find your business? Is your business going to attract them from the results on the first page?
Is Your Website Set up for Searchers?
Think of search engine optimisation as building your shop front with clear signage. If you don’t have certain words, titles, and other crucial files (e.g. Site map) in place, your website might not be found naturally in Google or Yahoo. We focus on these most important issues when remodelling your site.
Even with the right words, Google knows if your site is not popular, and if in a competitive market, it might list your site way down the search results. Oh-oh. To gain better search results, you can employ us to put in further hours to gain quality links to your site, and even make your site socially popular.
That is why SEO takes time and work. It involves making the site popular with people, and also with robots! To do that we need to do these tasks:
- Create well-written web content, first paragraph and headings, satisfying users and search engines alike.
- Page titles are given enough thought: they appear in bold in searches, are a factor for relevance in Google keyword ranking, and titles will also be the bookmark for returning visitors.
- We research your industry, analyse the competition, do keyword searches, and find the best keywords.
- Links are set up in online directories, and further relevant links are sought to your site. (We don't send unwanted emails and we don't buy links). Some of these options take more time… but it is better to tread carefully when exchanging or receiving links.
These points are all necessary for good page ranking and traffic attraction.
It would be a shame to miss out on free web traffic because the basics of SEO were not done.
Marketing – Attraction of Clients Without Large Costs
Haphazard marketing and expensive large-scale advertising does not work in the new Web world, especially for the small business.
Small businesses have an advantage online... that is, with clever skills and a little sustained effort, you can outrank the big companies. And spend a lot less money doing so than if you were competing offline.
With our website design, SEO and copywriting expertise, you too can attract interested online customers.
Because it usually takes 5-7 exposures of your company until someone is ready to purchase, follow-up email marketing actually works.
Automated email marketing is an unbelievably low cost, high return venture. Commercial email returned $45.65 for every dollar spent in 2008 (Direct Marketing Association). That compares to $22.52 for non-email Internet marketing and $7.09 for catalogue (mail order). Building a list of interested people is part of this.
Search engine marketing (e.g. Google Adwords) can be very economical to attract visitors. Adwords also provides you with clues as to what searchers are looking for, and is a forum for trying different words and phrases in ad copy.
Try out a new campaign idea or service offering for a few dollars, as you are only charged when a user clicks through. (Monthly management is necessary in order to keep it running and not pay too much per click).
We offer:
Email management... sign-up form, list management and up to four promotional emails per month written and sent - $185. This takes time, so for the solo business builder, it is ideal. Set up fee is $49, then just pay month-by-month.
Adwords management... new accounts get a bonus $50 spend. Then every month we look at your Adwords, add/replace with better keywords, shuffle the maximum CPC, look at geographics, etc. POA
Article writing and promotion... Use article writing to boost your reputation and online traffic. $50 per original article.
Use Free Tools to Guide Your Online Marketing Decisions
We suggest for website owners to use Google Analytics for an overall picture of your visitor's movements. This can be implemented in your website at the outset, or added later. Call around for a demonstration.
The SEO (Search Engine Optimisation) included in your website design will help draw new clients to you from a variety of angles (e.g. listed in Google for certain terms, business directories, etc).
SEO is an ongoing and ever-changing challenge, to keep your business ahead of the competition.That is why it is a good idea to focus on one main benefit and fill a niche market.
Become the expert in your area, with tools like a WordPress blog, articles, videos, even a book.
Small business owners rely on our knowledge to get the most "bang for their marketing buck".
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For further information please call us on
07 3103 2204