What is Copywriting?

Copywriting encompasses all promotional business writing. The purpose of copywriting is to engage the customer. Do you have “the silent salesman” working for you?

Red Planet Design Brisbane | Redcliffe has an in-house copywriter to write or edit your information. This way we can produce marketing materials that are of superior quality to many design studios, without the high cost.

We can help you find the right words to explain your business. Writing good content is something that is very difficult for the small business owner to do... and so it's likely to be a relief that a professional writer will be writing and polishing your words.

Words - in line with design - create a first impression, an impression which should suit the company's brand personality. Brand personality encompasses design, ethos, and culture. Sometimes it can reflect the owner’s attributes, as Virgin reflects Richard Branson.

The most beautiful design will be let down if the words are not concise, clear, and grammatically correct. To be remembered, we use powerful words and powerful statements.

Discerning Website Content

The process of good content writing includes research and marketing to your niche. SEO Copywriters like Jennifer research and identify keywords (i.e. search strings people type into search engines), so that website content can be optimised for search engines. This enables the page to be more easily found by relevant searchers. Within the content we focus on conversion to an enquiry, form sign-up, or sale. The copywriting service includes:

• Research of the marketplace, discussing your short and long-term goals.
• Research / discussion of your customer profiles and their motivations.    
• A consistent, authentic voice throughout your marketing materials and website.
•  Paying attention to the details. For instance, crafting of all page titles and meta descriptions, as this writing is going to be seen by the end user in a search.
  

Before you decide on who writes your content, remember... quality writing will interest people in your services, and impel them to act. So it is likely to increase visitor return rates or sign-up rates, thus increasing your top line.

Our Copywriter's Experience

Jennifer has more than just sales writing experience. Three years in marketing co-ordination, a
journalism/media degree, and several different writing projects have broadened her writing repertoire. These include tourist fact sheets, an OHS interactive program, a company history on CD, writing a book and sales letter for 'Sack Your Financial Planner', and many different copywriting projects.

For your next project, please contact Jennifer at Red Planet Design.

Red Planet Design covers | North Brisbane | Brisbane | Brisbane CBD | Caboolture | Redcliffe | Strathpine | Sunshine Coast | Maroochydore | Caloundra