While we like to encourage anyone to start up a business that they think has a verified market, there are some high barriers to entry for any new website players in the broad areas of hotels, apartments, car loans, home loans, music, books.
There is a wonderful Q & A on how to rank well for a keyword in a highly competitive marketplace (in this case apartments) by Peter Newsome at ‘Ask Kalena’. The answer to the business owner’s question is quite complex, but here are some great points:
“The number one site ranked for the term ‘apartments’ has over 11,000,000 inbound links and the sites in the other top 5 each have well over 100,000 inbound links.”
“The next challenge will be the age of your website – each of the top sites in this niche have been around for over 10 years.”
Peter also mentions that as advertisers are paying up to $3 per click in Google Adwords, so a high rating campaign could cost as much as $1.2 million per month – WOW!
The point toward the end he makes is true – there are many SEO providers who will tell the client what she wants to hear… But if the business marketer is willing to create a content niche for their business, then they will find more success with a start-up website of any kind. Even a niche as narrow as “coffee lovers in South Queensland”.
As marketing guru Seth Godin says,
“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t”
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Finally, Finally…I’ve been looking for this information for a long time. Thanks
Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner,I found that to be more helpful well let me know how it turns out!
As a copywriter, do you ever get attacked for doing what you do? People saying youre doing something wrong, too commercial or something like that?
Finally a smart blogger…I love how you’re thinking and writing!