“I’ve got to update my website every two-three months… really?” said a business owner.
Well, actually, posting every single week is even better. If your blog is part of your website, every time you update it, it adds new content to be indexed.
The new social media push and introduction of real-time updates has affected the way Google updates its database. With June’s Caffeine update, Google has created a new index that will allow users to find this kind of readily updated content very nearly as quickly as it is published.
As a result, businesses creating real-time updates and making new pages constantly will be rewarded with a faster inclusion on the Google Index.
Jim Stewart, chief executive of Stewart Media says:
“If your site is getting updated regularly, people are visiting it and you have a load of backlinks, then you’re going to be rewarded more than passive sites.” (Backlinks from other reputable sites are a quality indicator to Google that you’re top stuff).
“Real time indexing will impact those quality sites that are upgraded and updated regularly. Google will visit you as a result and will constantly index you – update a lot and you’ll be indexed a lot.”
So please realise that blogging for business is not only to encourage local visitors, inform your clients and encourage backlinks from other bloggers, it’s also to get a foothold in the daily fight for the best Google results (called the SERP – Search Engine Results Page).