How do keywords impact your final sales results for a Small to Medium Business? Glad you asked. As you are no doubt aware, keywords are what users type into their ‘search query’ on Google or Yahoo or Bing. The right keywords (attracting a paying market) can make or break online merchants and also be helpful for bricks and mortar businesses… because they can get Free Organic Website Traffic.

First of all, how does a business owner know the best keywords? That’s easy, you say, I’m a carpet installer so the keywords are “Carpet installation”… but wait. Is that truly what people are looking for?  If I want a new carpet I am not thinking of the term installation, I am thinking “new carpet”, so this is more likely the term. Also I probably would add an area, like “Brisbane” to ensure my results are localised.

When you get a bit more complex a business with several possibilities that could be targets (and more unknown), that is where the confusion comes in. As a busy proprietor, you don’t want to be spending hours looking for the right keywords (with often inaccurate results from the free online tools).

Solution: Keyword Research Service

I have a tool called “Market Samurai” – it’s software that can return up to 1200 search results in one minute. Give it one key term (e.g. web design) and it can return hundreds of related synonyms, which I sort through and find the best twenty, often putting in the best ones manually. These synonyms are then put into the software and it does a live search on the major engines to find out how many searches per day for these words (Australia or worldwide).

Of these twenty, only around five will be your topmost searched words, with results in the hundreds per day, with a high chance of buying as opposed to browsing (this is a calculated variable).

I have had many surprises in keyword research, one that stands out is “Napoleon Perdis” which receives around 230 searches per day in Australia, believe it or not. (It’s the cosmetics they are after, not the man himself).

What great surprises am I going to find for your business?  Is it worth a small fee of $70 to get a specialist to find the correct keywords?… I believe it’s probably worth ten times that to be on the right path to getting the top natural search results that you want.

You can then have me write the copy around these keywords in the way that it persuades your target customers first, and pleases the search engines second. Because it’s no good getting them to your site if your sales copy is not going to excite them into action. Please enquire direct at jennifer@redplanetdesign.com.au.