Power of Words - our Copywriting site
When business people think of getting a brochure or website developed, they often start by getting a quote from their favoured graphic designer, who then obliges and starts asking about the design. The designer makes a start, but then find he can’t go any further with the project without content.
Unfortunately, business owners are often juggling many balls – and the copy (words) gets overlooked and left… sometimes for months. The reason for this could be lack of time (busy on earning activities), or lack of knowledge of how to approach the writing.
Either way, the business owner or marketer should not be the sole person who is responsible for the copy and content. Just as designers exist to ensure artwork is balanced, attractive and print ready (or web ready), editors exist to ensure your grammar is perfect, consistent, and correct in voice. People wanting professional material hire an editor.
But if you struggle to write, the solution is hire a copy-writer (that’s a writer of copy). A copywriter is trained to write to get results – so the approach is a little different. If sales conversion from written collateral is important to you, the solution is… a copywriter. Making a document compelling to read is what makes our heart sing.
All you will need to supply is info on your target market, your business proposition, benefits to customers (these can often be found in client testimonials), product features, what you will use the brochure for, and what you want to achieve. Even the desired length and form of the piece can be worked out collaboratively from what you say about its purpose (with a mind for practical things like posting through the mail and printing costs).