Are you still wondering whether your website will pay off? Got no idea about online? Just listen to what Joe Public says about Google…
I loved this video on Yellow Pages versus Google from Luke & Tim of the Small Business Big Marketing podcast. They have a 44 minute audio (How To Be Found Online) that explains, simply, why local businesses should have an Effective Website.
They make some interesting points:
- The website should Presell your products and services, answering questions that customers have in their mind
- Ensure you have an editable website, the URL structure is indexable, and you can update your own website if at all possible.
For the business with grand plans online, it’s ideal to have a Content Management System (or CMS). That’s why our latest web design clients, all localised businesses, have chosen a custom CMS (WordPress) site. We are even changing our Red Planet Design website to reflect the clean look and easy user interface that WordPress and certain themes provide.
And as for Yellow Pages, the recent downpour wrecked some and others are very handy for propping up the laptop… With print and directory advertising, you have to pay megabucks for the kind of space you need to differentiate you from all the competition. Yellow Pages is a wall of ads, and often people like me access the internet to find some business websites so I can better compare service, prices, testimonials, and guarantees.