This is the first part in a series where I’m going to be exploring how to do Keyword Research and generate good leads – particularly for anyone with a new or planned website. It’s true that keyword phrases can make or break a business that relies to some extent on search engine leads.
Why Pay for a Research Tool?
Since I’ve been using Market Samurai tool for nearly a year now, I’ve realised the information that is missing from the free Google Keyword Tool (albeit Samurai still relies on this tool for some search data)… that is both handy and vital to have.
One is ‘OCI’ commerciality – this variable measures the likelihood that searchers could be buyers. (Don’t fret, we’ll cover this later). Two is the ability to see Competition levels, Trends, and Adwords prices all in one screen.
Learn How to Use Professional Keyword Research Tools
Click to see helpful videos about the 1st Golden Rule – How to Find Relevant Keywords with Market Samurai. It’s really good for beginners. I like how they compare it to panning for gold. So true!
After this, go straight onto: 2nd Golden Rule – How to Find High Traffic Keywords
You will then be able to distinguish what defines a high traffic keyword – so you can cherry pick the niche markets/words for you to work on. You won’t believe what you will find out about Google searches!
If you’re running an online business, you’ll need either the correct SEO copywriter or this Market Samurai tool to be in the top 2% of all websites.
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